I chose to analyse Rihanna's Digipack because the main focus is the artist , the close up of her face and the stretched full body image of her captures the voyeurism of her persona that the label is trying to give of the artist . The bold bright colours really stand out , especially the bright red lipstick which is a key element in my music video as it attracts the audience to her lips , which shows connotations of seduction , as thought the artist is seducing the audience into listening . The colour red is not only on Rhianna's lips but also on her hair and roses used in the background. The colour red has connotations of love and lust , this appeals more to the audience as it shows the affectionate side of Rihanna.
The CD has a picture of rose petals on it which links back to the main themes of the digipack using the roses . Roses have connotations of fragile and love which relates to the image of Rihanna and her persona she is trying to give off.
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