Rhianna - you da one , Voyeurism.

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Voyeurism is the sexual practice of spying on engaged intimate behaviors. In this music video voyeurism is used in able to capture the star image of Rhianna, Rhianna is a sexual icon within the music industry and this has been built upon by the media and how she is represented in music videos, songs, lyrics, performances etc.. The use of camera shots are abele to capture the right parts of her body, giving off a sexual appeal towards the audience, for example, the close ups of lips, legs hips, this shows the outlines and silhouettes of her body. Rather than just showing her in an average way the camera is able to explore the different shapes of her body. But its not only down to the camera but it is the way Rhianna performs to the camera: touching herself in a sexual desire as she dances and always giving eye contact as she dances and sings, this helps create a more intimate relationship between Rhianna and her audience. By capturing Rhianna biting her lip, fingers gives off a teasing playful desire, this creates a more realistic sexual performance rather than her just standing there singing. Rhianna’s dancing is key for exploiting certain body parts as she dances and touches herself her eyes are closed and recites the lyrics ‘ hold me now’ makes the intimacy of the relationship between Rhianna and her audience become more imaginative. While doing this she also recites the lyrics ‘ You da one that I think about all day.’ this corresponds and links together the music as well as the performance of the artist. Rhianna costumes change throughout each setting of the music video, yet all of her clothing reveals a lot of skin and complimenting her figure to give off her sexual appeal. The mise en scenes of all settings are simple yet give off a playful vibe by using big balls as its lets her move around and play with the props.  The music video is edited in black and white this is done so that colour does not take your view off Rhianna, it is a lot more easier to focus on her but also having connotations of the audience being able to use there own imagination and input on what colours they would want to imagine.